LANDMARK GROUP LEGACY
The Landmark Group began its journey in 1973 with one store in Bahrain and has grown into one of the largest retail and hospitality conglomerates in the Middle East, Africa and India with over 55,000 employees, 2300 outlets and over 30 million sq.ft retail space across 22 countries. It was founded by Mr. Micky Jagtiani who built the organisation with a philosophy of ‘Creating Exceptional Value for Lives We Touch’. Landmark Group has most recently ventured into the South East Asian markets with stores in Malaysia and Indonesia.
In India, the Landmark Group started its operations in the year 1999 with its first Lifestyle Store in Chennai. From just a single store in 1999, in the span of just two decades, the Group now operates eight businesses, with more than 500 stores across 90 cities, employing more than 24,000 employees. Landmark Group companies in India include Lifestyle, Max, Easybuy, Splash, Home Centre, Spar Hypermarket, Fun City & Krispy Kreme. With a strong focus on product, process and people. Landmark Group businesses are at the forefront of each of their respective segments, delighting customers and creating a difference in their lives.
Easybuy is the new value retail format conceptualized and launched for India from Landmark Group. Easybuy was launched in September 2014 with an aim to make fashion affordable for the huge population of India who live in small towns which we call ‘Navbharat’’.
Easybuy promises “super styles” at “super prices” offering more than 1000 styles from Rs 69 to Rs 699. The product range is trendy with integrated design & colour palette of the season and at the same time appeal to the local sensibilities through appropriate styling. Easybuy also ensures quality at par to international standards given strong sourcing expertise from Landmark group.
To make this vision a reality, Easybuy has embarked on a franchisee business model with store size of 5000-6000 sq. ft in high street and malls across the country.
Currently, Easybuy has 64 stores across India including 45 exclusive stores and 19 shop in shop stores at select SPAR hypermarkets.
We aim to open 200 stores by 2022 across India.