About Us

Landmark Group

The Landmark Group began its journey in 1973 with one store in Bahrain and has grown into one of the largest retail and hospitality conglomerates in the Middle East, Africa and India. Currently the Group operates over 2,300 outlets, encompassing over 30 million square feet across 22 countries.

Currently the group offers more than 50 value driven diverse range of brands which caters to the whole family. Some noteworthy brands include Babyshop, Shoemart, Lifestyle, Home centre, Max, Splash, Funcity and Easybuy


Easybuy is the only format conceptualized and created for India by the Landmark group. With the vision of ‘making aspirations affordable’ Easybuy offers high-quality, trendy and affordable fashion for Neo-India. Our value proposition is to

  • Offer “Super Style at Super Price” and that is delivered everyday by offering more than 1000 styles from Rs 69 to Rs 699
  • We deliver in-trend styles at quality which is at par with international standards at prices which are 25% below the market

We started with our pilot store in Karim Nagar and within 4 years of operations, we have now scaled up to close to 100 successful stores. Our immediate mission is to open 200+ stores in over 100+ cities by 2020 and we are fully prepared to achieve that.

We have been awarded multiple awards for being one of India’s leading innovative retailer. Some awards that we have received are 

  • Most admired fashion innovation of the year 2019 – Images Fashion awards
  • Innovative retail concept of the year 2019 – Global awards for retail excellence powered by Asia retail congress
  • Value retailer of the year 2018 – Star Retailer awards
  • Most admired retailer of the year 2018 – Image South India Retail Awards